Joslyn Pedersen (@joslynmargaret_): Get-Ready Videos From Utah to Rio

Joslyn Pedersen, known on Instagram as @joslynmargaret_, keeps her bio about as short as a bio can get: “19 | UT,” followed by a business email. The feed fills in the rest. It is a mix of outfits, get-ready-with-me energy, sister content and travel diaries, from Utah to Rio de Janeiro, Hawaii and New York City. And while the Instagram account is still growing, the same creator already has a much bigger audience on TikTok.

• Name: Joslyn Pedersen
• Instagram: @joslynmargaret_
• Based in: Utah (per her bio)
• Niche: get-ready-with-me, outfits, lifestyle and travel videos
• Instagram followers: about 23K (as of October 2026)
• TikTok: @joslynmargaret, about 220K followers and 34.8M likes

What they post and how

Joslyn’s grid reads like a personal lookbook with a camera roll mixed in. One recent post is simply captioned “business casual”: a street-style shot against a brick wall and a green door, with wide-leg jeans, a black top, a small leather shoulder bag and a lot of very long, very glossy hair doing most of the work. It is the kind of image that answers the question followers ask most often on fashion accounts, which is what to actually wear, without turning it into a tutorial.

Other posts lean into family. A recent reel is captioned “Another post dedicated to this gorgeous girl,” tagged #sisters, and those moments give the account a warmth that pure outfit content rarely has. Then there is travel. Her story highlights are organized by destination, with Brazil, Hawaii and NYC pinned at the top of the profile, and the trip to Rio de Janeiro turned into its own mini series on the grid.

Why it works

The short answer is that it feels personal without feeling staged. Get-ready-with-me content has become one of the most reliable formats on short-form video because it gives viewers a reason to stay until the end: they want to see the finished look. Joslyn applies that same logic to bigger moments. A trip is not just a photo dump of the destination; it is a story that starts before anyone leaves the house.

The numbers back that up. A third-party creator directory estimated her Instagram engagement rate at close to 14%, with around 92% of her audience based in the United States. For an account in the 20K range, that level of interaction is well above what most lifestyle creators see, and it suggests followers are actually watching and responding rather than scrolling past.

In the featured reel, Joslyn kicks off the Brazil series from bed, wearing a pink satin hair bonnet and grinning at the camera under the on-screen text “Travel with us to Brazil.” The caption, “WE MADE IT,” promises plenty more content to come, tagged #riodejaneiro and #travel. It is a simple opener, but it works for the same reason a good get-ready video works: it makes you want to see what happens next.

What you can learn from this profile

First, one platform can feed another. With roughly 220K followers on TikTok and about 23K on Instagram, Joslyn shows how a creator can use the audience that already exists in one place to build a second home somewhere else, with the same name, the same bio and the same tone on both. Second, organizing content by theme helps new visitors. Highlights labeled by destination tell someone landing on the profile exactly what they will find. Third, series beat one-offs. A trip told in several posts gives people a reason to come back tomorrow. Finally, keep the bio clear. Age, state and a contact email are enough for brands and followers to know who they are dealing with.

Frequently asked questions

Who is Joslyn Pedersen?

Joslyn Pedersen (@joslynmargaret_) is a 19-year-old lifestyle creator from Utah, according to her Instagram bio. She posts outfits, get-ready-with-me style videos, family moments and travel content on Instagram and TikTok.

How many Instagram followers does Joslyn Pedersen have?

Joslyn Pedersen has about 23K followers on Instagram as of October 2026. Her TikTok account, @joslynmargaret, has about 220K followers and 34.8 million likes.

What is their content about?

Her content focuses on everyday style, getting ready, time with her sister and travel diaries from places like Brazil, Hawaii and New York City.

Joslyn’s Instagram is a good example of a creator turning an existing audience into a second community, one post at a time. If you are building a lifestyle or fashion account and want your profile to look as active as your content deserves, InfluCheap can help you grow your Instagram followers while you focus on what really drives growth: posting consistently and sharing your real life.