Matthew Shaw (@matthewevanshaw): The Founder Behind Bebida’s Trivia Reels

Some creators build one account. Matthew Shaw, @matthewevanshaw, built a whole network. His bio keeps it short, “ceo, founder,” and then lists the brands he runs: @bebida.tailgate for basketball, @bebida.pop for music, @bebida.tv for movies and television, and @bebida.studio for football. Together they form Bebida, a family of trivia and entertainment channels that put a microphone in front of athletes, actors and fans and ask them to prove what they know. His personal profile is the hub that ties it all together.

• Name: Matthew Shaw
• Instagram: @matthewevanshaw
• Niche: sports and pop-culture trivia, media entrepreneur (founder of Bebida)
• Followers: 25.6K (as of October 2026)

What Matthew Shaw posts and how

Almost everything on his grid is a short vertical video shared in collaboration with one of the Bebida accounts, which means each reel shows up on his profile and on the brand page at the same time. The formula is easy to recognize: a mic, a quick question, and a graphic that keeps score. One week it is an NBA player on the spot about basketball history, the next it is an actor walking through a Marvel trivia round, and in between there are street interviews where fans try to place pop stars, Disney Channel alumni and hit songs. Captions are one line long, usually a hype reaction plus a handful of hashtags like #musictrivia or #nba.

The pace is relentless. In a single week of October 2026 his grid picked up new reels from the basketball, music and sports channels almost every day. That volume is the point: Bebida is built for the feed, and the founder’s profile works as a running highlight reel of everything the network is shipping. For business inquiries, the bio points to a team email rather than a personal one, a small detail that says this is a company, not a side project.

Why it works

Trivia is one of the few formats that works for every kind of viewer. Fans who know the answer feel smart, fans who don’t want to see the reveal, and almost everyone wants to comment with what they would have said. The bigger Bebida reels pull hundreds of comments; one Lady Gaga trivia clip on his grid passed 570. Splitting the brand by topic is the other smart move: a basketball fan can follow the tailgate account without wading through movie questions, while the founder’s profile collects all of it in one place. And because the guests range from pro athletes to people stopped on the sidewalk, the content never feels like it is talking down to the audience.

The featured post is one of the rare reels on his profile that is entirely his own. Matthew stands on a turf field in a gray tee, bracing as UFC fighter Paddy Pimblett lands a kick, with a “Bebida Pain Cam” title at the bottom of the frame. He shared it with a laughing emoji and #ufc324, and it shows the founder is willing to be part of the bit, not just the person behind the camera.

What you can learn from this profile

First, a repeatable format beats a perfect one: the same question-and-reveal structure powers every Bebida channel, which makes it fast to produce and easy for viewers to recognize. Second, Instagram collabs are a growth engine; posting each reel to both the brand and the founder’s profile doubles the surface area of every video. Third, niche spin-offs let you go deep without losing anyone, because each channel can speak to one fan base in its own language. Finally, putting yourself on camera once in a while, even if it means taking a kick from a UFC fighter, gives a business account a human face.

Frequently asked questions

Who is Matthew Shaw?

Matthew Shaw is the CEO and founder of Bebida, a group of trivia and entertainment accounts that includes @bebida.tailgate, @bebida.pop, @bebida.tv and @bebida.studio. His Instagram showcases the network’s sports and pop-culture trivia reels.

How many Instagram followers does Matthew Shaw have?

25.6K followers as of October 2026.

What is their content about?

Short trivia videos about basketball, football, music, movies and TV, featuring athletes, actors and fans on the street, mostly posted as collaborations with the Bebida accounts, plus occasional personal clips like his UFC kick reel.

Bebida shows how a clear format and steady posting can turn short videos into a real media brand. If you are building your own channel and want each reel to start with momentum, InfluCheap offers likes and views for your Instagram posts with fast delivery, so the work you put into every video gets in front of more people.